🛠 Marketing strategies for tech startups 🛠

Get practical product marketing resources

Use your technology, product team’s findings, or your data science research to launch marketing campaigns and generate sales-ready leads. Make the technical information flow into every piece of your marketing, such as advertising, landing page copy, educating content and videos, webinars, and more

Passionate about building products?

As a founder, you’re passionate about building products and adding new features. However, this passion may lead to developing too many features that aren’t necessarily valuable for your audience. Out of all ideas and possibilities, you have difficulty choosing the right feature to build. Even worse, sometimes you launch a new product or feature without testing it. Jumping to production without rapid experimentation costs you a loss of money & resources.

New Product Development

Validate a product idea or market appetite before building a product. Discover whether your target audience will buy your product before building it


Product Adoption

Develop clear product positioning and messaging that defines your solution in the market.  Find the right messaging for your product to increase sales, scale your technology & pitch better

Technical Thought Leadership

Spread the word about your technology. Educate your audience by translating the technicality of your product into effective marketing content

New Product Development

Validate a product idea or market appetite before building a product. Discover whether your target audience will buy your product before building it

Product Adoption

Develop clear product positioning and messaging that defines your solution in the market.  Find the right messaging for your product to increase sales, scale your technology & pitch better

Technical Thought Leadership

Spread the word about your technology. Educate your audience by translating the technicality of your product into effective marketing content

Hi, I'm Branka! 👋

My mission is to help technical founders 🛠 build the right products using customer and market research and then get their products into the hands of their customers using ✨automated funnels!✨ So that founders can focus on what they do best - building great products or working on the most amazing innovation the world has yet to see.
Resources

Learn from tech leaders, read our blog posts

The ultimate product sheet formula!

Boost your product messaging up and develop clear messaging that defines your solution in the market

The survey audit

10 questions to ask your target audience before building a product



Avoid the Feature creep

Stop adding features your customers don't need. Learn whether there is a marketing appetite before adding a feature.

How Booking.com is scaling at speed

Here’s is how Booking.com is scaling, creating new products and offerings outside of their core offer - booking accommodation, at speed!

“Our team members were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer

“Our team members were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer

“Our team members were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer

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